Case study 06 / 09

Sarthak Tech

Scroll-stopping social posts for a digital marketing academy, from classical statues that explain digital marketing to a cat that sees a lion in the mirror.

Role
Graphic design intern — social media creatives
Year
2025
Discipline
Social media
Tools
Photoshop, Illustrator, Generative AI imagery

Overview

During my internship I designed Instagram posts for Sarthak Tech Academy: an explainer carousel, a brand campaign, course promotions and posts for its services.

The internship

I was a graphic design intern at Sarthak Tech Academy, which teaches full-stack digital marketing with AI, and I made its Instagram posts. They had to sell a course and explain the subject at the same time, so each one is built around a single visual metaphor and one short line of copy.

Carousel

Understanding Digital Marketing in four swipes: what it is, where you see it and why it matters. Classical statues working on laptops carry two of the slides.

  1. 01 Understanding digital marketing

    01 Understanding digital marketing

  2. 02 What it is

    02 What it is

  3. 03 Where you see it

    03 Where you see it

  4. 04 Why it matters

    04 Why it matters

Brand campaign

One idea for the brand: a cat that sees itself as a lion. A lion's shadow falls behind it in one post, and a lion stands in the mirror in the other, both for the line unleash your inner lion.

  1. Lead. Dominate. Grow.

    Lead. Dominate. Grow.

  2. Your brand, our vision

    Your brand, our vision

Course promotions

Posts for the academy's AI-led digital marketing course, each with a button to act: enrol now, or book a free demo class. The first speaks to learners in Hindi and English.

  1. AI + Marketing = 10x Growth

    AI + Marketing = 10x Growth

  2. Say hello to job-ready skills with AI

    Say hello to job-ready skills with AI

Services

Posts for what the academy offers beyond teaching: the full list of services, a call to get in touch, and a message about brand identity.

  1. Take what you need

    Take what you need

  2. Ready to grow?

    Ready to grow?

  3. Break the pattern. Make your mark.

    Break the pattern. Make your mark.

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Maggi Signature

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