Case study 01 / 09
Fintech Conference
The identity for an international conference on design-led innovation in fintech. A rupee symbol that turns into a rising arrow, plus every piece of print and social that carried it.
Overview
The conference looks at fintech as a force for financial inclusion in emerging economies, and at how design can shape it. Its papers sit under three themes: Design and Technology, Socio-Economic Implication, and Emerging Technology and Financial Security. Selected full papers are published in Springer Nature.
The brief
I was chosen as the student designer for the International Conference on Design Led Innovation to Foster Fintech Ecosystem in Emerging Economies, organised by the Institution's Innovation Council and the Department of Design Led Innovation at Srishti Manipal Institute of Art, Design and Technology, on 14–15 July 2026. I designed all of its branding: the logo first, then everything that carried it, from the brochure, the A3 poster and invite to the inaugural invitation, the Instagram and LinkedIn posts and the certificate.
Logo ideations
Five directions in seven colourways, each shown as the mark on its own, with the reasoning behind it.
Option 1
One colourway
This logo places a rupee symbol at the centre of a connected fintech ecosystem, showing the economy as a living system shaped by technology and design. The surrounding digital network also represents progressive fintech, while the upward arrow expresses growth and forward momentum. Together, the mark communicates how design-led innovation enables scalable, inclusive financial systems that drive economic growth in emerging economies.
Option 2
One colourway
This logo also places the rupee at the centre of a flowing financial ecosystem, representing the economy as a dynamic system shaped by progressive fintech and design-led innovation. The upward arrow signifies growth and forward momentum. Digital connections highlight fintech infrastructure, together communicating how emerging economies evolve through inclusive, technology-driven financial systems.
Option 3
One colourway
The rupee at the centre of a flowing fintech ecosystem, representing the economy as a dynamic system shaped by progressive fintech and design-led innovation. Circular motion shows continuity and resilience, while the upward arrow signifies growth and forward momentum. Digital connections highlight fintech infrastructure, together communicating inclusive and sustainable economic development in emerging economies.
Option 4
Blue and orange
Option 5
Blue and orange
This logo combines the letters F (Fintech) and S (Srishti) into a modular monogram that represents the integration of design education and financial technology. The interlocking forms suggest an interconnected economy and a resilient fintech ecosystem, while the minimal, system-based construction reflects design-led innovation and structured growth within emerging economies.
The final logo
Final logo
Colour variants · 6
- Blue
- Navy
- Orange
- Soft purple
- Purple to blue
- Teal
Identity elements
The ribbons and pictograms I developed for the identity. Cut out with no background, they run through the invites, posts and certificate.
What the symbols mean
Every element is a symbol people already connect with money and technology. Here is each one and what it stands for in this identity.
Ribbons · 4
Flowing lines that carry the arrow and the rupee, the movement of money.
Growth
A looping arrow: growth and forward momentum that keeps circulating.
Currency
A rupee carried on a flowing line: money in motion.
Momentum
An arrow rising out of a loop: progress gathering pace.
Value
A second rupee ribbon: value moving through the ecosystem.
Pictograms · 16
Single-idea symbols in the same rounded, flat style.
Growth
An upward arrow: growth and forward momentum.
Market trend
A rising and falling line ending in an arrow: markets on the move, trending up.
Rupee
The Indian rupee: the currency, and the heart of the logo.
INR
The rupee's currency code, drawn in the same rounded strokes.
Systems
A gear: process, systems and the technology behind finance.
Innovation
A lightbulb: design-led innovation.
Emerging
A rising sun: emerging economies.
Digital network
Circuit lines: the digital infrastructure of fintech.
Alert
An exclamation mark: alerts, security and trust.
Forward
A chevron and a dot: the next step in a digital flow.
Rise
A chevron pointing up, with a dot: moving upward.
Fluctuation
A zigzag stack: the rise and fall of markets.
Ledger
Stacked bars: statements, records and data.
Year
2026, in the identity's own lettering.
Days
14 and 15: the two days of the conference.
Month
July, set vertically in the same style.
The brochure
Open full screen ↗Brochure pages · 12 pages
- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
- 09
- 10
- 11
- 12
A3 information poster
About SMI, about the conference, the three themes, the speakers, the dates and the registration fees, on one sheet.
A3 invite
The call for papers on the front, the themes and the timeline on the back.
Front: call for papers
Back: themes and timeline
Inaugural session invitation
The invitation to the inaugural session on 14 July 2026, and the chief guest and speakers on its second page.
Page 1: the invitation
Page 2: chief guest and speakers
Instagram posts
A four-slide carousel: the announcement, the conference and its themes, the speakers, and the dates and fees.
01 Announcement
02 The conference and themes
03 Speakers
04 Dates and fees
LinkedIn posts
The inaugural session invitation, the chief guest and speakers, and the panel discussion, Money, Made Smarter: The Next Generation of Personal Finance.
01 Inaugural session
02 Chief guest and speakers
03 Panel discussion
Certificate of presentation
Awarded to the registered authors who present their paper at the conference.
